Let’s face it we all know the photography business is a tough one–no real surprise here. The state of commercial advertising photography is a challenge. However, being the forever optimist I see and witness many terrific opportunities… that are missed. So a better question is, “What is the state of your photography”?
To state the obvious, they’re too many of us and not enough projects. Okay, got it. What to do then? It’s about perseverance and commitment to the craft. I think many photographers have gotten lazy. Not lazy-lazy, but it seems that many have forgotten what it was that motivated you to become a photographer. I think a reality check is in order. It feels, in some cases as apathy of spirit–dangerous stuff. Yeah, it’s hard, no doubt but where’s the fire in the belly that was your guiding force when you started out? You must find that fire again and embrace it with all the passion your spirit will allow.